Top 5 Fashion Games on iOS in Africa Q2 2022

In the second quarter of 2022, the top five fashion games on iOS in Africa demonstrated diverse trends in their weekly downloads, revenue, and active users. Here's a closer look at how each app performed during this period, based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw its weekly revenue fluctuate throughout the quarter, peaking at approximately $8.2K in late April and declining to around $5.7K by the end of June. Weekly downloads experienced a significant rise, with a high of 10.2K in mid-June. Active users increased from 54.5K at the beginning of April to about 62.4K by the end of June.

Covet Fashion: Dress Up Game from Crowdstar LLC had a notable spike in revenue in mid-May, reaching around $3.7K, while other weeks saw lower earnings around the $1K mark. Downloads peaked at 711 in mid-April but mostly remained below 500. Active users were relatively stable, starting at 1.1K and ending the quarter at about 1K.

Pocket Styler: Fashion Stars by Nordcurrent UAB had weekly revenue that generally ranged from $300 to $900, with a peak of $887 in mid-April. Downloads showed a downward trend, starting at 1.3K in early April and dropping to approximately 493 by the end of June. Active users also decreased over the quarter, from 5K to approximately 4K.

Makeover Games: Makeup Salon by Salon™ maintained relatively steady revenue, fluctuating around $400. Downloads were consistent, starting at 1.8K and peaking at 2.4K at the end of June. Active users increased from 2.8K at the end of March to about 3.8K by the end of June.

Makeup Artist: Makeup Games from Beauty salon Studio had a steady revenue around $300 to $600 throughout the quarter. Downloads remained stable, with a slight peak at 1.6K in late June. Active users fluctuated but ended the quarter with a slight increase, reaching approximately 3.3K.

For more detailed insights and data, visit Sensor Tower.